Most leaders don't need convincing that AI matters. What they need is a clearer picture of where it actually creates value, and where it doesn't. Here, we break down the shift from AI-as-a-productivity-tool to AI-as-strategic-capability, with practical takeaways on redesigning workflows, protecting what makes your organisation distinctive, and building governance in from the start rather than bolting it on after the fact. A huge thank you to Justine Whitaker, whose insights o

Here's an uncomfortable truth about the AI moment we're living through: it isn't really a technology story. It's a human one. That was the throughline of a recent podcast conversation we had with Jorge Aisa Dreyfus, a 25-year HR veteran now leading people strategy at Sitecore, after seven years doing the same at Sage. He's watched Total Quality Management come and go, and lived through Six Sigma. But none of it compares to what's happening now, not because the tools are more